Cookie Policy

At X‑Mark Fragrances, we believe that your online experience should feel as seamless and refined as our fragrances. Cookies allow us to maintain that level of elegance—enhancing performance, preserving preferences, and ensuring that every visit to our website feels effortless.

This Cookie Policy explains what cookies are, how we use them, and the choices available to you.

1) What Are Cookies?

Cookies are small text files placed on your device when you browse our website.

They serve functions ranging from essential website operations to enhanced personalisation.

Cookies we use may be:

Session-based (deleted when you close your browser), or

Persistent (stored for a defined period to improve future visits)

They do not harm your device or store sensitive personal information.

2) How We Use Cookies

We use cookies to create an elevated digital experience, including:

a. Essential Cookies

Required for the website to function. They enable:

Secure checkout

Account login

Shopping basket functionality

Fraud prevention and security

These cannot be switched off for operational reasons.

b. Performance & Functional Cookies

Used to enhance usability by remembering your preferences, such as:

Language or region selection

Saved items or wishlists

Smooth navigation between pages

These cookies make your journey effortless and tailored.

c. Analytics Cookies

Used to understand how clients interact with our website, including:

Page engagement

Browsing patterns

Time spent on sections

Referrals and click‑through behaviour

This helps us refine our online experience and ensure it matches the premium quality of our brand.

d. Marketing & Personalisation Cookies

Used with your consent to:

Display relevant content or fragrance suggestions

Deliver curated promotions

Measure the effectiveness of advertising

Avoid repetitive or irrelevant ads

These are only activated if you choose to accept them.

3) Third‑Party Cookies

We may work with carefully selected partners who place cookies on our site to deliver:

Secure payments

Analytics insights

Sparkling media content

Advertising (if consented)

All third parties are required to respect your privacy and only use data according to our instructions.

Examples of partners may include:

Payment processors, analytics platforms, and luxury-focused marketing tools.

4) Managing Your Cookie Preferences

You remain in complete control.

When visiting our website for the first time, you will see a Cookie Banner that allows you to:

Accept all cookies

Reject non‑essential cookies

Customise settings by category

You can update your preferences anytime through our Cookie Settings link or via your browser controls.

Please note:

Blocking or rejecting certain cookies may affect site performance or limit some premium features, such as personalised recommendations or smooth checkout.

5) How Long Cookies Remain Active

Cookies may remain on your device from:

A single session, or

Up to 24 months, depending on purpose and settings

We review our cookie practices regularly to maintain high standards of privacy and efficiency.

6) Do Not Track (DNT)

Some browsers allow you to send a “Do Not Track” signal.

At present, our website does not change operation in response to DNT settings, but we continue to monitor industry standards for future refinement.

7) Updates to This Policy

We may review and update this Cookie Policy to reflect:

Technological improvements

Regulatory changes

Enhancements to your online experience

The most current version will always be displayed on our website.

8) Contact Us

If you have questions about this Cookie Policy or wish to know more about how we use cookies, please reach out:

X‑Mark Fragrances

Our Client Care team is here to help:

Email: xmarkfragrances@gmail.com

Hours: Monday–Friday, 9:00–17:00 (UK Time)